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Of the many varieties of Lycium, the Tibetan Lycium berry has earned the respect of the great Physicians of Tibet over these many centuries and has been coined with the name ‘Goji’. It grows in remote unpolluted hills and valleys of Tibet and Mongolia, in soil so rich in nutrients that the berries are exploding with nutrient rich vitality.

Here are just a few ways Goji supports a healthy life.

  • Protects the liver — less fatigue, irritability, also used in treatment of PTSD, HEP C, HPV, HIV
  • Helps eyesight – supports kidney function, also used for macular degeneration and age related vision loss
  • Increases metabolic activity — burns fat and aids digestion
  • Boosts immune function – Lymphocytes, Interleukin 2, Immunoglobulin, vitamins, minerals, amino acids
  • Improves circulation — supports distribution of nutrients and sustains quality energy levels
  • Improves sexual function and fertility — boosts libido and energy of creation – healthy sperm and eggs
  • Promotes longevity — brings life support to the blood and all internal organs
  • Rich in phytonutrients, antioxidants, particularly carotenoids such as beta-carotene, zeaxanthin and others.
  • Test studies are showing that Goji berries may prevent the growth of cancer cells, reduce blood glucose, and lower cholesterol levels.
  • Goji has unique bioactive polysaccharides that are key markers for building immune strength and immune response

 Vitamins, Minerals, and Amino Acids

Treasured for longevity and energy in the Tibetan culture, Lycium Goji berries became the focus of intense medical research when scientists discovered that these berries contain an abundance of health- promoting constituents including:

18 amino acids, 21 trace minerals, 6 essential fatty acids, vitamins B1, B2, B6, Vit. E and more antioxidant power than any other food! – Tufts University study.

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Goji Berry Benefits

Low in calories, fat-free, a good source of fiber, a high-antioxidant food, has a wide range of phytonutrients, vitamins and trace minerals, putting Goji the in the category of “superfood”. The Journal of Alternative and Complementary Medicine, goji berry benefits include increased ratings for energy levels, athletic performance, quality of sleep, ease of awakening, ability to focus on activities, mental acuity, calmness, feelings of health, contentment, and happiness and significantly reduced fatigue and stress.

Based on ORAC scores provided by the Nutrient Data Laboratory, Beltsville Human Nutrition Research Center and Agricultural Research Service of the U.S.D.A. – Department of Agriculture, below are some of the top antioxidant foods scores:

• Goji berries: 25,000 ORAC score
• Wild blueberries: 14,000 ORAC score
• Dark chocolate: 21,000 ORAC score
• Pecans: 17,000 ORAC score
• Artichoke: 9,400 ORAC score
• Elderberries: 14,000 ORAC score
• Kidney beans: 8,400 ORAC score
• Cranberries: 9,500 ORAC score
• Blackberries: 5,300 ORAC score
• Cilantro: 5,100 ORAC score

They’re a great source of antioxidants and phytonutrients that help protect skin and eye health. Thanks to their ability to reduce blood glucose, regulate cholesterol levels and keep triglycerides at an ideal balance, they’re also shown to prevent heart disease. Goji berries help increase your ability to fight disease, effectively manage your weight and experience better digestion. Usually eaten raw, dried, or in liquid and powder form.

¼ cup of dried goji berries has:

• 100 calories
• 0 grams fat
• 3 grams fiber
• 13 grams sugar
• 4 grams protein
• 140 percent DV vitamin A
• 35–163 percent DV vitamin C
• 100 vitamin DV B2
• 91 percent DV selenium
• 24 percent DV potassium
• 10–100 percent DV iron
• 4–10 percent DV calcium
• 18 amino acids (11 of which are essential)
• 5 sources of healthy, unsaturated fatty acids, including alpha-linolenic acid and linoleic acid
• Phytochemicals, including beta-carotene, zeaxanthin, lycopene, cryptoxanthin, lutein and polysaccharides

Over 20 other trace minerals including zinc, iron, phosphorus and riboflavin (vitamin B2). Ounce for ounce, goji berries offer more beta-carotene than carrots and more iron than soybeans and spinach nutrition, which makes them a great source to help stave off iron deficiency!

It’s rare for a fruit to also provide Amino Acids, Goji has 18 and especially 11 types considered “essential” that the body can’t make.

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 Goji Amino Acid profile:

Tryptophan Histidine Threonine Isoleucine Leucine Lysine Methionine Cystine Phenylalanine Tyrosine Valine Arginine Alanine Aspartic Acid Glutamic Acid Glycine Proline Serine Hydroxyproline

Another goji berry benefit to consider is their convenience, nutrient density coming in a small package that is easier to eat then the amount of fresh fruit for the same amount of nutrients. For example, when you compare goji berries and oranges weight for weight as vitamin C foods, goji berries provide up to 500 times more vitamin C!

They have a delightfully chewy texture and their flavor is like a cross between cranberries and cherries. They look similar to raisins since they’re normally dried, but they have a brighter red color and a special sweet/tart “bite” to them.

Improve Immune Function and Fight Cancer

Of the antioxidants present among goji berry benefits, carotenoids like zeaxanthin and precursors to vitamin C are the most extensively researched. High levels of these compounds give gojis a reputation for battling cancerous cells, fighting tumor growth, decreasing inflammatory cytokine levels and detoxifying the body of harmful toxins.

Goji berry benefits also extend to other parts of the body thanks to their polysaccharides and glycoconjugate compounds that promote unique bioactive immunomodulating, anti-tumor and antioxidant activities in the brain, liver, reproductive organs and digestive tract. Did you know you could help fight skin cancer with food? Goji’s are reported to have anti-aging properties and show anti-tumor activities against various types of skin cancer cells by inhibiting tumor growth and inducing apoptosis.

Protects and Promotes Healthy Skin

Similar to the benefits you get from eating other berries, goji berries are loaded with beta-carotene (a pigment found in plants and fruits), which helps promote healthy skin and even acts like a natural skin cancer treatment.

In an animal study done by the Faculty of Veterinary Science at the University of Sydney, adding goji to the diet supplied antioxidant activity that offered significant protection against skin disorders and lipid peroxidation of UV light damage. Two known endogenous skin antioxidants are present in goji berries, heme oxygenase-1 and metallothionein, which were found to be involved in the photo immune protection.

The results show that using goji berries dried, juice or powder increases your protection against free radical damage from the sun. Goji provide additional photo protection for people who are susceptible to skin cancer and other skin disorders.

Protects the Health of the Eyes

Goji berry benefits also include the ability to protect eyes from age-related diseases like macular degeneration, the leading cause of blindness in older adults. Goji berries are a natural treatment for macular degeneration and beneficial for vision because of their high levels of antioxidants (especially zeaxanthin), which can help stop damage from UV light exposure, free radicals and other forms of oxidative stress.

One study published in the American Academy of Optometry’s Optometry & Vision Science journal found that using goji berry daily as a dietary supplementation for 90 days increases plasma zeaxanthin and antioxidant levels significantly, which protect eyes from hypopigmentation and accumulation of oxidative stress compounds that can damage the macula. Other studies show that the goji berry benefits eye health by protecting the retina from ganglion cells so goji antioxidants act as a natural treatment for glaucoma.

Help Stabilize Blood Sugar

Especially useful for people with diabetes, goji berries benefits also help control the release of sugar into the bloodstream, which prevents spikes and dips due to problems balancing glucose levels. Evidence shows that gojis exhibit significant hypoglycemic effects and insulin-sensitizing activity by increasing glucose responsiveness. As part of a healthy diet, a natural diabetes remedy and a way to increase insulin sensitivity, goji berries are one of the best choices for those with trouble balancing blood glucose levels and its effects.

Reducing sugar intake and increasing responsiveness to insulin is extremely important for the growing number of diabetes cases in the U.S. and other developed nations today, so goji berries make a much better snack alternative and sweetener to high-sugar packaged goods and sugar additives.

Detoxify the Liver

Goji berries are believed to offer liver protection and are used along with traditional herbs like licorice, ganoderma, gynostemna and pentaphylla in many liver cleanses. This is one reason they’re commonly used as a tonic ingredient in soups and to make sweet or savory porridges for people who are sick. They’re thought to be one of the best ingredients for promoting liver and kidney health and to restore vitality, strength and well-being.

Goji berry increases Your Energy and brings your Mood Up

According to a study from the Journal of Alternative and Complimentary Medicine, eating goji berry regularly can help increase energy levels, improve moods and improve digestive health, too. Participants who had goji for two weeks had improvements in terms of their feelings of “general well-being,” increased energy levels and better gastrointestinal function. Goji berry is traditionally known to have the ability to increase mood, to make one happy, reduce stress and fight inflammation.

Increase Fertility

Goji berries benefit the reproductive system and offers increased fertility and increase sperm count and the vitality of sperm. Evidence shows additional goji berry benefits include treating female infertility in patients with premature ovarian failure and the inability to ovulate normally.

Results from a study done by the College of Public Health at Wuhan University showed goji protect against testicular tissue damage induced by heat exposure, raise antioxidant activity of superoxide dismutase in the reproductive system, raise sexual hormone levels and protect against DNA oxidative damage to testicular cells. These findings support the folk reputation that goji are effective for fighting infertility and old age.

As a food, they’re traditionally cooked and used in recipes like rice congee, jellies and tonic soups and in combination with vegetables and other beneficial plant foods like wild yams. The berries are also boiled as an herbal tea and made into various juices and wines.

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History of the Goji Berry

The ‘Goji’ berry is known as a Tibetan berry because it was traditionally used in the Indo Tibetan Mongolian culture for centuries. The geographic area of this ancient culture once included Bhutan, all of Mongolia and a great portion of China, Tibet had much larger borders at that time. The traditional Tibetan medicinal plant collection areas remain in the same locations irreverent of political border and territory changes.

The Tibetan Lycium berry ‘Goji’ was used in this ancient culture as a food because of its neutral energetic nature (neither cold or hot nature) and used in traditional medicines for the same reason because it could be utilized in a broad spectrum of Tibetan medical formulas. The Chinese wolfberry the Chinese manufacturers started calling Goji beginning around 1996 is Lycium Barbarum and is considered ‘ warm to hot’ and not recommended for use when having digestive weakness or spleen deficiency.

‘Goji’ is the name that refers to the Tibetan variety of Lycium that is indigenous to the traditional Tibetan and Mongolian botanical collection regions and used for centuries by Tibetan doctors and the nomadic people of those areas. Fairly recently, beginning around 1996 the name ‘Goji’ was ‘borrowed’ from the Tibetan culture and used to market another similar lycium berry known for hundreds of years as the Chinese ‘wolfberry’ and that caused market confusion and still remains a marketing error today. Harvesters and manufacturers are careful to distinguish the Tibetan Lycium variety true ‘Goji’ berry from its varietal cousin the Chinese Wolfberry (Lycium barbarum), pointing out that its hot, nutrient makeup and energetic qualities differ from the the energetically neutral Tibetan Lycium (Goji), as do the regions and conditions within which these two different Lycium berries are growing.

The Tibetan Goji Berry Company is proud to continue to be a quality presence in the world Goji market and to have been part of the process of revealing Tibetan lycium to the world. We have been serving the world community for over forty five years now with supportive customer service and quality organic goji berries and medicinal botanicals. May there always be a bountiful harvest!

Savor each berry individually or add to hot and cold cereals, blender fruit juice drinks, add a handful to your water bottle and eat them as you drink, use in trail mix, soups, salads, whole fruit and nut bars, baked goods, Goji tea and fruit juice blends and ice cream! Check out our recipe page page for more great ways to enjoy this special berry. Let your imagination SOAR with this creative culinary delight!

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